Political Marketing: An Effective Strategy for Quality Leadership and Sustainable Democracy in Nigeria
نویسندگان
چکیده
منابع مشابه
development and implementation of an optimized control strategy for induction machine in an electric vehicle
in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...
15 صفحه اولEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran
This research was aimed with the aim of "Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image in ceramic tile factories in Iran". In this research, the Salonak et al. (2014) questionnaire, marketing strategy of the company from Kim et al. (2012), the company's image from Salinase & Peres (2009), brand equity questionnaire from Aker...
متن کاملPolitical Leadership and National Security in the Nigeria
This paper discusses political leadership and national security in the Nigerian fourth republic. The paper accentuates that the democratic process itself constitute a functional mechanism for interest articulation and aggregation thereby checking agent threat to national security that may arise from lack of input or participation in the political process. The paper through the use of leadership...
متن کاملEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Available online 26 May 2011
متن کاملMarketing Strategy and Political Campaigning: A UK Resource-Based Perspective
The Resource-Based View (RBV) of marketing strategy development offers a useful method of identifying the distinctive strategic resources that will deliver competitive advantage. In this paper, its applicability to election campaigning is considered for the first time, using evidence from UK political election campaigning. The notion that electoral success is based primarily on the resources de...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2013
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v5n1p128